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gallery - Guerlain reopens Paris flagship store

Guerlain has just reopened its flagship store at 68 Champs-Elysées in Paris, France. Refurbished by architect Peter Marino, the new store now features two entrances: either via the historic boutique, which was the traditional entrance, or via the entrance to the former pop-up store, which is becoming a 212-m2 extension, dedicated to fragrance, make-up, beauty. At the first floor, the beauty salon has been entirely redecorated too.

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MakeUp in Shanghai: First edition to open doors on 11-12 April 2018

The first edition of the MakeUp in Shanghai tradeshow will open its doors in less than two months next April 11 and 12. For this premiere Chinese edition, the B2B event dedicated to the make-up industry will be held at the same dates and under the same roof as the Luxe Pack Shanghai show. The organizers bet on the complementarity (...)

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How the Beauty Tech is revolutionizing the cosmetics industry?

How the Beauty Tech is revolutionizing the cosmetics industry?

Data, social networks, crowdsourcing, e-commerce, platforms, storytelling. The digital redefines the rules of the game in all the sectors and the beauty, inheritor of chemical industry, is no exception. The convergence of technological revolutions is changing the consumers relations with the brands and removing entry barriers for new (...)

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