Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Guerlain Parfumeur boutique concept goes international with Brussels opening

Following the success of its first concept store on rue Saint Honoré in Paris in 2016, Guerlain is now opening its “Guerlain Parfumeur depuis 1828” boutiques in other countries. The concept is exclusively dedicated to fragrances.

The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: Guerlain

The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: Guerlain

The French brand has selected a prestigious address at 52, avenue Louise, in Brussels, Belgium, for the first “Guerlain Parfumeur” international boutique.

Tailor-made products

The main goal, according to the brand, is to offer a unique experience for customers revolving around completely tailor-made products and services.

The new area offers 110 Guerlain fragrances and a full immersion into the heart of the brand’s creativity. The was meticulously classified into four main olfactory families, allowing customers to take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: Guerlain

The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: Guerlain

After choosing their fragrance, customers are invited to the personalization atelier, where they can finalize their purchase by selecting every detail to make the fragrance their own - bottle shape and colour, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles.

What’s more, the iconic honeycomb “bee” bottles can be refilled forever at Guerlain’s fragrance fountains, an elegant combination of luxury and sustainability. To guarantee the perfect quality of fragrances, the scents are kept in a temperature-controlled “perfume cellar” behind UV-blocking glass – just like grand crus wines.

Portfolio

  • The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: (...)
  • The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: (...)
  • The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: (...)
© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

An art exhibition with perfume at its heart

From 21st June to 17th September 2017 an exhibition dedicated to perfume is held at the Somerset House in London with the partnership of Givaudan Fragrances, Coty, Liberty and Peroni Ambra. The galleries will transform into a series a scent-based installations showcasing the inspirations and skills of modern perfumery. The exhibition (...)

read more
job opportunities
Experts’ views
Asian beauty customization

Caroline Moulin
Asian beauty customization

More than ever, Asia remains at the edge of behavioural trends and of resulting pack concepts. During my last trip in the region, I was able to see that many ways of the pack customization trend. Let’s begin with other sectors than beauty. Manami, a trendy pens brand available at the Design Plaza in Seoul, offers everyone the (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close