Olivier Roussier

Through a series of index cards listing the main milestones in Draeger’s history, since its creation in 1886, all the techniques have been illustrated in the catalogue with the aim to provide a comprehensive set of possible final achievements. Draeger created its own decorative illustrations, or gathered the most iconic ones in each era, to serve as a creative support of its production capacity.

"Thus we’ll put forward printing, varnishing, hot stamping and embossing techniques on several types of materials, but also the material-like visual effects that we have developed with our partners and that allow working on any type of paper grain or decorative stamping and to match perfectly with the printing," says Olivier Roussier, Sales Manager and Vice President Luxury at Draeger-GPP. "Other important features in this catalogue include the digital printing and 3D varnishes on which we have worked."

The Technical Catalogue will be presented as a "Pantone Index" with a packaging specially designed for Luxe Pack. It will be a complement to the more traditional presentation of the launches to which the group collaborated with its clients such as the Repetto Eau de Parfum by Inter Parfums, or Bazaar 34 by Diptyque, Aqua by Creed and many others.

New customisation solutions

One of the key events this year for Draeger GPP will also be the introduction its Nextep concept. Based on up-to-date solutions in terms of packaging customization, the company aims at providing the best possible response to its customers’ needs, especially in terms of flexibility.

"Significant investments in digital printing and direct product customization have been completed or are in progress in the Truccazzano site, in Italy, and soon in Palaiseau, France, with the strong willingness to create additional value for our customers," said Olivier Roussier.

To be seen on the Draeger GPP’s stand at the Luxe Pack Monaco tradeshow, which will be held from October 27 to 29, 2014 at the Grimaldi Forum.