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Focus

MakeUp in Seoul will hold its next edition in two months

MakeUp in Seoul changes names to MakeUp in Asia Seoul and will open its doors next 5 and 6 April at the Conrad Hotel in Seoul. For this fourth edition, the organizers expect some sixty exhibitors will share 3000 m2, i.e. an increase of 10% over last year. More than 2,500 visitors are expected. As (...)

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Experts’ views
Scientific Brand Content, A Communication Tool for Cosmetics Makers

Nathalie Isnard
Scientific Brand Content, A Communication Tool for Cosmetics Makers

Brand content is the production of content that contributes meaning to a brand. In the technical and scientific universe of a cosmetics company, the objective of scientific brand content is to create value, increase visibility, and strengthen storytelling for the brand, so that it can seat its expertise and establish its position in (...)

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