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Packaging & design

CapScent, the next generation samples

Newcomers on the sampling market, CapScent capsules, proposed by the Saabelis Company deliver a new consumer experience in terms of application gesture. Suiting every cosmetic application (perfumes, skincare, nails polishes, oils, serums, lotions, etc.), with no need for reformulation, they can be personalized at will, in any shape, colour or decoration.

CapScent is a small very thin glass or plastic capsule, in which is placed the product, a capsule, which in turn is integrated in a larger flexible capsule that will release the texture it contains when slightly squeezed. The soft touch flexible envelope made of low density copolymer is completely waterproof and can take any imaginable shape. To experiment the discovery of a nail polish, for example, it is possible to add an application brush.

Original, fun and quick to use, this patented solution meets growing demand for small single-dose formats, travel products, test samples or discovery set boxes.

Many emerging brands or luxury brands like Estée Lauder rely on CapScent for the successful launch of a new product because the capsule illustrates novelty,” emphasised Agnion Mpiere, creator of the product and President of Saabelis.

The product is available in sizes ranging from 0.05 ml to 1.2 ml, from 5000 pieces at the price EUR 0.4 for the standard version.

Kristel Milet

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