Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Brazilian women adopt XXL size false eyelashes

Right on time for the carnival period, Pinterest has unveiled what are the most popular make-up trends among Brazilian women during this major national holiday. This year, Brazilian Pinterest users seem more than ever interested by their eyes, and especially on eyelashes that are getting bigger and more and more coloured.

Feathers, glitter, gold ...

This year, the eyes are getting more glamorous to celebrate Rio’s mythical carnival. A source of make-up inspiration for all beauty addicts to celebrate the festivities that will punctuate the month of February.

In Brazil, colourful false eyelashes with couture details are popular, according to Pinterest. Photo: © Pinterest

In Brazil, colourful false eyelashes with couture details are popular, according to Pinterest. Photo: © Pinterest

According to Pinterest, XXL sized false eyelashes are making a comeback (+310% of registrations in Brazil). A trend that should prevail in the coming months, since it is also part of the Pinterest 100 ranking. However, be careful not to take the easy and to make it sober. False eyelashes must be adorned with vibrant colours, including neon colours, with multiple shades, and dressed with feathers and glitters.

As far as the bleached brows trend is concerned, eyelashes also get coloured with various shades to celebrate the carnival (+90% of recordings in Brazil). This essentially results in neon-blue eyelashes, green eyelashes, golden eyelashes, and the addition of glitters.

Premium Beauty News with AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part (...)

read more
job opportunities
Experts’ views
Synthetic perfume ingredients - A justified backlash

Remi Pulverail
Synthetic perfume ingredients - A justified backlash

Everyone has been in a state of panic since early 2018! How come? There is a shortage of raw materials vital to the industry. The example of ISO-E SUPER is quite significant: almost all perfume formulas contain 20% to 40% of this hugely convenient ingredient (fine and functional perfumery). Tens of thousands of tonnes of this (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close