New product names
As part of the launch Metsä Board renews the product names of its premium quality lightweight paperboards to bring the offering to customers in a clearer way. All the products are now found under one Metsä Board family divided into the Natural, Classic, Pro and Prime categories.
The three service areas - Packaging Analysis & Design, Availability Services and Technical Expertise and R&D - complement the products and provide collaboration initiatives for joint development with customers to develop better and lighter packaging.
While the company’s offering and product names will be harmonised, the products and their specifications will remain unchanged.
Better with Less
Through this initiative, named Better with Less, the company aims to improve consumer experience by creating, together with its customers, considered and innovative, renewable contemporary packaging solutions fitting brands and demands of the future world.
“Consumers expect better experiences with less environmental impact. Brand owners are looking at how to optimise packaging to be more sustainable, safer and lighter in weight. We are known for our pioneering expertise in high-quality, lightweight paperboards and are committed to improving further. Now with our unified product portfolio and targeted services we can provide even stronger support to our customers to jointly improve sustainability and efficiency of packaging throughout the value chain,” says Mika Joukio, CEO of Metsä Board.
The new brand imagery was created with a Stockholm based photographer and image maker Carl Kleiner. Kleiner is known for creating playful, high quality and eye-catching visuals for global companies such as Calvin Klein, Google, Hermès, H&M and Nike. The new brand visuals utilise the Metsä Group Moose symbol’s angular forms to design a striking category colour coded visual. All the images were crafted by hand, through precise printing, cutting, layering of Metsä Board’s board materials.