Roland Baranes, Baralan’s CEO

The history of this company is indeed quite a long one. A company which has managed over the years, to carve a place for itself in the competitive sector of beauty packaging, both in Italy and abroad. It owns a plastic injection factory, Labor Plast, which manufactures closures and plastic containers and a finishing unit, Gloss Tech. Products are designed and produced by Baralan’s creative teams and the moulds belong to the Italian firm which closely handles all the development stages and productions with its engineers up to quality inspection performed on every site. Main advantages put forward: creativity, of course, but also flexibility, a very comprehensive product range, adaptability and service with a permanent, abundant storage capacity from warehouses in various locations around the world.

We specialize in small and medium quantities and through our vast availability we become the best support to start-ups but also an important financial backing to our customers. We fully rely on both our versatility and adaptability. We have a comprehensive range of standard products. This does not keep us from also offering customized products," the company’s CEO says.

This commitment to be global is not an empty word, since the company operates in more than sixty countries and has set foot in the United States since 1980, in New York, in California and in Florida, and it even has established itself in Shanghai in 2011. “We still believe in servicing our clients face to face, we approach our commitment to the Cosmetic Packaging Industry seriously and invest our resources so that we can be close to our customers for support. An extensive presence at Worldwide Trade Shows helps us to also capture a growing audience.

Who says Baralan, says nail polishes!

Main, almost-historical market, nail polish. "In fact, explains Baranes, the history of nail polish dates back to the creation of Baralan.” Today this sector still accounts for almost 70% of the Group’s activity. The Italian firm has become one of the market leaders for the supply of bottles but also closures and accessories with a particularly large and diversified offering.

"We are lucky, admits Baranes, because it is certainly one of the most dynamic markets even though there is presently a slight drop in demand we continue to see certain companies grow.” A sector where the standard glass bottle rules (the company has more than 150 moulds for bottles) "Every year, we create three to four new lines of standard bottles,” we were told at Baralan.

Baralan also stands out with several particularly attractive private creations like the bottle range designed for Morgan Taylor which was designed specifically to meet the needs for a new launch. “Private design with the assistance of our design group is one of the strengths the group has worked on over the years, and watching the entire Team provide their experience and input to help a company brand their identity is truly satisfying.

A new image

"But we are not limited to nail polish, far from it," insists Baranes. "We also focus a lot on the niches of skin care, perfume, essential oils, make-up and roll on. It is also one of the reasons for this new momentum we are giving the Group today. To clearly show that we are the undisputed full service leader in packaging in all these segments, that our assets are hinged on strong concepts like innovation, design, originality, but also style, passion and above all, quality."

Baralan’s new slogan says it all: "Packaging Made by Italian Creativity." The company’s revamped website (www.baralan.com) encompasses all this. But above all, it aims at being a real technical and commercial tool. Baralan’s comprehensive catalogue can be browsed online with all the possible combinations presented in terms of bottles, caps, closures accessories and other finishing options.

Baralan International has created a Global Footprint over years of careful planning and is now moving forward to secure itself as the place to go to source Cosmetic Packaging,” concludes Baranes.