Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Arcade Beauty invests in interactive sample distributors

Arcade Beauty has taken stake in Adelpi, a French startup specializing in the development of interactive consoles that can distribute samples or offer mini-products for sale and also collect consumer data.

Adelpi develops connected sampling machines with interactive screens. These terminals can inform users about the products offered to them through various media (videos, ad campaigns, pictures, product information…). Then consumers can ask for the perfume or cosmetic sample of their choice, after filling in a quick questionnaire with their names and email addresses (addresses are checked and validated in real time). A QR code can be added to the sample in order to get more information about its journey and transformation into a product purchase.

Designed for the cosmetics, fragrance and skincare markets, the consoles can be installed either at the point-of-sale or in other public spaces.

This new strategic partnership is in line with the Arcade Beauty’s commitment to developing innovative product sampling solutions. "Arcade Beauty is pursuing its investment in new technology,” explains Carl Allain, managing director of Arcade Beauty Europe. “This partnership confirms our commitment to offer our customers new distribution solutions for samples or mini-products, all the while developing interactivity between brands and consumers. We are thrilled with the many opportunities this partnership will generate.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
Luxe Pack New York is moving to The Javits Center for the 2019 edition, to be held May 15-16

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

With the beginning of a successful extension in California, 2018 proved to be a momentous year for Luxe Pack, the business to business tradeshow dedicated to luxury packaging. The event will return to Los Angeles for its second edition on February 27-28, 2019 officially putting it on the map as a West Coast industry destination. (...)

read more
job opportunities
Experts’ views
The new wellness hubs in London

Emmanuelle Bassmann
The new wellness hubs in London

In today’s fast paced world, we find ourselves with an increasing need to find space and quiet, fuel our bodies with good nutrition, find emotional balance and of course keeping ourselves beautiful. Consumers continue to search for better life experiences a more holistic approach to beauty. As beauty and wellness continue to evolve (...)

read more
Webinars
E-shop - latest publications
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close