Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

A first hair care line from & Other Stories

& Other Stories unveiled its debut hair care collection, designed and developed by its Los Angeles Atelier. A total of 19 products will go on sale in the H&M Group brand’s stores and online at www.stories.com from August 2018.

The & Other Stories hair care collection is available from August 2018. - Photo: © & Other Stories

The & Other Stories hair care collection is available from August 2018. - Photo: © & Other Stories

Less than a year after launching its natural beauty line, & Other Stories is expanding into hair care with a debut collection of products. Created by its Los Angeles Atelier, all of the products have been designed in partnership with the hair stylist, Kylee Heath, a specialist in red carpet looks.

The collection is largely inspired by the Los Angeles lifestyle, from sunny days at the beach to sporty pursuits and prestigious ceremonies.

“Restore, repair and hydrate”

With this first hair care collection, & Other Stories has sought to meet the specific needs of different hair types. The collection comprises three distinct ranges: “Restore,” to repair and hydrate, “Universal,” to style and protect, and “Fullness,” to bring texture and volume to fine hair.

& Other Stories has unveiled its first hair care collection. - Photo: © & Other Stories

& Other Stories has unveiled its first hair care collection. - Photo: © & Other Stories

Each range features at least six products, including shampoo, conditioner, mask, scrub, serum, spray, dry shampoo, lotion and cream.

This first hair care collection lands in stores and online in August. Prices are around EUR 12 of a 250ml shampoo or conditioner, EUR 15 for a 150ml mask or EUR 15 for a 250ml texturizing spray.

AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part (...)

read more
job opportunities
Experts’ views
Full-Service: mini promotional packs are getting bigger

Candice Jacoud
Full-Service: mini promotional packs are getting bigger

There is a revolution going on in sampling and promotional & travel-size pack solutions. The current challenge is to meet brands’ clearly identified expectations as regards differentiation, ROI measurement of campaigns, and digitalization. Mini-sizes are such growth drivers that Aptar Beauty + Home is taking action with a (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close