Follow us twitter facebook
Edition: Global
Click here to suscribe toour free weekly newsletter click here
Companies & industry
| more |

Trade association launched to promote airless systems

The Airless Pack Association (APA), was created at the end of 2008 and gathers five of the main global producers of airless systems. APA is set to launch series of communication initiatives with the aim to improve the public’s knowledge about airless designs and their advantages. APA’s five founding members are Rexam, Megaplast, Lablabo, Mead Westvaco Calmar and Quadpack/Yonwoo.

Lucyna Silberstein, President of the Airless Pack Association

Lucyna Silberstein, President of the Airless Pack Association

In an exclusive interview with Premium Beauty News, Mrs Lucyna Silberstein, Megaplast’s General Director and APA’s President, describes the strategy and priorities of the new association.

On its first year of existence, APA intends to promote airless designs widely in Europe, focusing on the systems’ strengths making them increasingly popular among cosmetics, pharmaceuticals or foods manufacturers, in particular their contribution to formulas’ preservation and their ability to dispense 100 percent of the product.

Premium Beauty News - First of all, could you describe what airless designs are?

Lucyna Silberstein - Actually, one of our first actions was to provide a relevant definition of these products. We agreed that an airless design is a non-pressurized dispensing system, combining a mechanical pump with an airless filled and sealed container, delivering the product without air aspiration. The container is either flexible or rigid, with a hose or a piston.

Premium Beauty News - Why such an association?

Lucyna Silberstein - Our main goal is to develop the global market for airless products, mainly through communication initiatives promoting the systems and highlighting their strengths, in particular to final consumers.

It is obvious that this kind of campaign will be helpful to brand owners - our customers - who are making the choice innovation and added value. For us, it’s a way to accompany and support them in this direction.

Last but not least, we intend to create an “Airless” quality labelling that will guarantee that airless designs comply with APA’s specifications.

Premium Beauty News - What about APA’s workload in 2009?

Lucyna Silberstein - As a first step, we are preparing a press kit providing more details about the association. We are also finalising a strategy to send out press releases and information to both the industry and general media, in particular we want to target the women’s press.

Furthermore, we are working on a website with the aim to put it online by the 1st of March 2009.

Eventually, we should start working on the quality labelling by the end of the year.

Interview by Jean-Yves Bourgeois
© 2009 - Premium Beauty News - www.premiumbeautynews.com
| more |
latest news
Focus

MakeUp in New York: new record number of exhibitors

The next edition of MakeUp in NewYork is set to break new records as the organizers announce 22 new exhibitors, an increase of 30 per cent over last year, for the North American spin-off of the only B2B event dedicated to makeup brands and their suppliers. “Among the newcomers, there are eight new U.S. companies, six Korean and four (...)

read more
job opportunities
Experts’ views
Neo female archetypes

Peclers Paris
Neo female archetypes

The influence of Asia and the creativity of emerging countries, women’s financial empowerment and increasing access to education are remodeling traditional female archetypes. An emancipation from a patriarchal model and the Western culture of luxury, fashion and beauty. Today, we welcome a feminine feminism, as well as a generation of (...)

read more
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Go to top ↑

Features