Stora Enso announces new board for high-end packaging

Stora Enso [1] is launching new Ensocoat board for high-end packaging. The board is produced according to a new recipe that provides improved whiteness, brightness, smoothness and unique printability on both the top and reverse side. With its effective board structure and surface for various finishing effects, new Ensocoat is intended for the most demanding brands and applications.

Hervé Vue, Sales Director France, Stora Enso Carton Board

“The development of new Ensocoat shows our dedication to always meet the needs and expectations of the highest end of packaging, such as cosmetics, perfumes and exclusive chocolate, wine and spirit brands. Ensocoat reputation already shines high on these market segments. By improving the attractiveness asset of our flagship product our clear ambition is to strengthen our position on the luxury niches, which we consider as highly strategic” says Hervé Vue, Sales Director France, Stora Enso Carton Board. “In a tough economic situation, brand owners are looking for options. We have responded to this demand by putting all our effort into the development of new Ensocoat. We are pleased with the results and enthusiastic to be going to the market with the product.”

Extensive trials ensure constant quality

Ari Tanninen, Market Support Manager, Stora Enso Carton Board

The development project for new Ensocoat started in early 2009. “We carried out several trial production runs on the board machine at Imatra Mills to achieve the desired board profile and consistently high quality from batch to batch. In parallel with the production trials, we conducted printing trials in close cooperation with leading high-end package converters. The results and the customers’ comments have been solely positive,” says Ari Tanninen, Market Support Manager,Stora Enso Carton Board, Finland.

The development project focused both on the visual appearance of the board as well as packaging performance. Optical properties have been improved, including whiteness, brightness and a bluer shade. The new Ensocoat offers the best reverse-side smoothness and whiteness available in the market.

Ensocoat 2S replaces Ensogloss

Within this new Ensocoat range, the 2 sided-product, known on the market as Ensogloss, is now branded as Ensocoat 2S. “Ensocoat 2S benefits from all the same advantages as the new Ensocoat and , what’s more, on both sides,” Hervé Vue says.

The product launches are backed up by an extensive marketing campaign. “We are introducing a new logo for Ensocoat, and the images have been taken by the world-renowned photographer Andrea Klarin. Anyone who deals with design and branding should have a look at the website www.storaenso.com/ensocoat,” encourages Hervé Vue.

The new Ensocoat will be presented at the PCD exhibition in Paris January 26-27 and shortly after at ProSweets Cologne 2010. Stora Enso will also participate in Luxe Pack 2010, October 20-22 in Monaco.

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Ensocoat in brief

Category: solid bleached sulphate board (SBS)
Substance range: Ensocoat 170-380 g/m2, Ensocoat 2S 190-500 g/m2
Typical applications: cosmetics and luxury packaging, chocolate and confectionery packaging, wine and spirits packaging, pharmaceutical packaging, graphical products
Produced at: Board Machine 2, Stora Enso Imatra Mills, Finland