Further step of its three-year plan to become a leading global player in the cosmetics industry, leading Japanese cosmetics maker Shiseido is reorganizing its distribution in China by acquiring all shares Shiseido Dah Chong Hong Cosmetics (SDC), a joint company with Hong Kong headquartered Dah Chong Hong Holdings, which distributes Shiseido brands in Hong Kong, Macau and mainland China (Guangdong Province).

By making SDC its wholly owned subsidiary, Shiseido intends to achieve further enhancement of business in China, a key market for the success of its international development.