Rexam helps launch Lolita Lempicka’s Si Lolita fragrance

Si Lolita, the latest fragrance of designer Lolita Lempicka is fitted with Rexam’s ultra-low profile XD11 pump, as well as a Rexam’s closure. The packaging supplier also equipped the fragrance’s mini-version, an exacting replication of the fullsize product application experience, with its Mini-mist.

As far as the full-size version is concerned, Parfums Lolita Lempicka chose Rexam’s XD11 (The Crimpless System), designed for brand owners competing in the high-end market segment.

The closure for Si Lolita includes two decorated injected pieces. One PP gold metalized ring is decorated with a sewed delicate small scarf (supply of the scarf with sewing operation managed by Rexam). One gold galvanized ABS stirrup carrying the Si Lolita name. The two assembly parts create a jewel-like look including a three positions system to tip up, back and in front the stirrup. This intricate system allows locking the pump and brings consumer a new gesture.