Emilio Pucci’s latest fragrance collection, Vivara Variazoni, features a Rexam-created closure, which is a pretty illustration of the company’s expertise in injection and tampo printing.
Indeed, the relationship between Rexam and Pucci began in 2007 with the launch of Pucci Vivara Eau de Parfum. To commemorate its 60th anniversary, the Italian fashion design house requested a six-colour closure that would capture the flawless rendition, and panache, of its signature scarf design. To meet Pucci’s expectations, Rexam’s team tried something that had not been done before and proposed an industry first: six-colour tampo printing applied to an internal Surlyn thick-wall, curved cap.
Rexam’s Center of Excellence in Simandre, France, moulded a clear, thick-wall Surlyn shape, keeping the inside curve free of sink marks, thus allowing perfect application of the decoration. “Use of specially shaped silicon pads and screens, for each of six inks, resulted in pinpoint positioning of each colour, for a flawless rendition,” says Rexam in a release.
Pucci has worked with Rexam on its initial 2007 Vivara Eau de Parfum launch, then the 2008 Silver Edition and, now, the three SKU Vivara Variazoni fragrances - Sabbia 167, Sole 149 and Acqua 330.
