The new version of the pump XD11 introduced by Rexam Personal Care at PCD 2011 tradeshow is the first pump on the market which utilizes TCS (The Crimpless System) and can easily be separated - with just a simple twist gesture - from the bottle once the fragrance is used, which facilitates
recycling. The patented design of the pump makes it impossible to reassemble, thus limiting counterfeiting and protecting brand equity.
The result, according to Rexam, is a fragrance dispensing solution that “provides customers with new levels of product differentiation, in terms of ergonomics, eco-appeal and brand protection.”
“The fragrance market continues to evolve, in terms of packaging premiumisation, consumer interest in sustainable packaging, and product counterfeiting,” said Samira Chmiti, Product Manager - Fragrance, Rexam Personal Care. “The XD 11 Twist offers all the neutrality, aesthetic and ergonomic appeal of the XD11, along with an eco-friendly feature that ingeniously doubles as a powerful anti-counterfeiting design. Here is the optimal balance of premium appeal, sustainability, ergonomics, and brand protection that our high-end fragrance customers tell us they need in today’s challenging marketplace.”
