The organisers of in-Cosmetics - the exhibition dedicated personal care ingredients - have announced that 346 companies have already booked their stands for the next edition taking place in Milan from 29-31, March 2011.

With 10,440m2, 175m2 up on this year’s 20th anniversary, the 2011 edition of the show will should be the biggest ever.

in-Cosmetics 2010

According to the organisers, the interest to exhibit is a sign of a revived personal care industry, with many projects that were put on hold during the recession being restarted and an increased number of new products being launched. “The 2010 show was our biggest and most successful yet with exhibitors from more than 40 countries worldwide and almost 8,000 visitors. We certainly set a hard act to follow, so we’re delighted that next year’s show is attracting so many key players - Italian distributors such as the Faravelli Group, L.F. Castelli and Variati, market leaders like BASF and Croda, plus a large number of first-time exhibitors from Europe, Asia and the Far East,” said Lucy Gillam, Exhibition Director at in-Cosmetics.

In-Cosmetics is returning to Milan, after seven years away from Italy’s fashion and business capital. The show’s main features include a focus on the development of sustainable cosmetics, a showcase of the latest ingredients on the market, as well as marketing trend presentations, formulation workshops and scientific seminars delivered by industry experts.