NaTrue, the International Association for Natural Cosmetics, and RTC, a research and quality consortium embracing Italian cosmetic companies and universities, have entered a strategic alliance to establish the ’NaTrue-Label’ in Italy.

RTC will be responsible for the management of the label and the certification process in Italy. The NaTrue criteria are already published in Italian and the Italian version of the NaTrue-Label website is available under www.Natrue-Label.it.

According to NatTrue, “over 150 products bearing the label are already on the shelves and the cooperation with RTC is a next step”.