"D.E.F.I. [1] is the unique system on the market that meets current expectations of ultimate safety," says Promens, the company which produces this patented closure system exclusively for Avène Dermatological Laboratories.

This worldwide innovation makes it possible to preserve a sterile formula, protected from bacteria during the entire time it is used. “This is a product for all consumers in search of pure and truly safe products,” claimed Promens.

D.E.F.I. is the result of Promens positioning and innovation strategy: to develop products in advance of the next generation of packaging with high value-added.