Pfeiffer strengthens its cosmetics positionning

Pfeiffer, a company of the Aptar group, seized the opportunity of its participation in Luxe Pack Monaco to strengthen its positioning on the “high end cosmetic segment”.

Historically a manufacturer of pumps for the pharmaceutical industry, the company was showcasing its cosmetics offer under a new logo, with a new catalogue of products and a brand new website entirely devoted to the beauty business.

“Our logo brings more emotion,” explains Thomas Eichberger, the new president of the company’s beauty division. Silver and brown shades reaffirm the company’s positioning in the luxury business, with a non-equivocal new baseline: “the Touch of Beauty”.

“Pfeiffer Beauty clearly displays its ambition, adds Yannick Brunat, Vice president marketing & sales, to become one of the main reference for premium cosmetic products”.

A new positioning that clearly reinforces the role of Pfeiffer as a major supplier of the high-end cosmetics segment within the Aptar group, with a catalogue also offering Valois products, another company of the group.”

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