The Pack & Gift tradeshow’s mission is to help brands aiming to enliven their ranges throughout the year, to boost their sales and build customer loyalty. Packaging and promotional object manufacturers, creative agencies and custom packagers, all of them highly experienced with the specific requirements and constraints of limited editions, present their products and their best creative techniques for the realisation of gift packs, limited editions, collector packs, gifts with purchase, etc.
“At a time when modes of consumption are rapidly evolving, consumer attitudes and expectations are changing: today, promotional offers have to bring a product real added value. Whatever their sector of activity and range level, brands have to satisfy these new expectations and are now obliged to innovate while respecting their DNA and integrating sustainable development, globalisation and operational profitability,” the organisers say.
The programme of conferences that come along with show consequently includes several speeches related to these issues, including: “The promotional gift, support of the relationship with consumers” and “A limited series and the world is repopulated ... Series limited and exceptional packaging”
Around 3,000 visitors are expected.
