Already strong on the male grooming segment, with brands such as Gillette, Old Spice and Braun, P&G recently acquired two high-end cosmetic brands for males: The Art of Shaving and Zirh. Both acquisitions support P&G Beauty & Grooming’s strategy to build the world’s premier male grooming company.

Zirh is a leading premium, male grooming brand available in high-end department stores, specialty outlets and online. “Zirh, founded in 1995, enjoys unique positioning as a high-end "male only" brand and has one of the most comprehensive skin and shave care lines of any male grooming brand on the market today,” P&G said in a release.

Zirh is an excellent fit into P&G’s already incredibly strong Male Grooming portfolio,” says Chip Bergh, Group President, P&G Male Grooming.