Premium Beauty News - Is it still possible to innovate with regard to mascara and lip gloss applicators?

Frank Bierkandt (Oekametall’s Assistant to the General Management and Sales Manager) - Of course, it still possible to innovate! Obviously, things had to be done wisely. Which is precisely how we operated with ourlip gloss applicators. Because for instance the use of a traditional "flock" covering the core remained almost unavoidable for a proper application of lip gloss. We tried everything but doing without it didn’t offer any good results. However, it was necessary, to improve the "storage" capacity of gloss on the applicator so that the consumer would not wast her time dipping her applicator ceaselessly in and out of the vial. There were already one or two existing systems but the trick used for our two new applicators Boost-your-lips! and Double-boost-your-lips! lies in their tank-shaped applicator. It was a simple enough idea, somebody just had to think of it. And it works!

We also propose Smooth-lips, which is a flocked applicator with a very soft and particularly supple touch.

Premium Beauty News - And a new mascara too?

Frank Bierkandt - Indeed, we are launching What-a-brush!, a new plastic injected mascara applicator. The shape of the brush is very special with its curved central portion which allows loading greater quantities for an optimum high volume delivery.

New applicators for lip gloss and mascara, by Oekabeauty

Premium Beauty News - A series of new products at a time when the activity is strong again?

Frank Bierkandt - The activity is much stronger, obviously! And the market is eager to discover new products, which is very exciting. It’s an opportunity for us to continue our international development and I can tell you beforehand that we have reached a trade agreement with the company ABA Packaging in the United States to better penetrate this huge market.