Au delà de l’idée, the agency cofounded by Ute Wenger and Didier Masquida, was chosen to design the new architectural identity for the lines of perfumes of Narciso Rodriguez.

New York, the designer’s town of predilection, serves has an inspiration that is transposed through a sober spirit and monolithic volumes, elegant proportions and pure lines.

An obvious and strong image for this exclusive brand in order to make a difference within a very competitive environment,” says the agency in a released.