It was necessary to reinforce the link between a profession and its market, giving it an opportunity to show the extent of its talent in serving brands with the help of professionals who stage these wonderful products which are an expression of a beautiful and attractive society,” says Sandra Maguarian, show manager of MakeUp in Paris.

It is precisely this alchemy that the Beauteam [1] team wanted to implement. We were not disappointed, far from it. Even a little dazzled sometimes by the enthusiasm of manufacturers, make-up artists, make-up schools and their talented students. MakeUp in Paris in 2010 is also a new form of professional events still more focused, friendlier.

All components in the beauty industry will be represented. Be it with formulas, packaging, accessories, design, make-up professionals... “MakeUp in Paris 2010 has already brought together the energies to make of this very first edition, the first one in a very long series!” claim the organiser.

MAKEUP IN PARIS AGENDA (subject to change)

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June 24, 2010 & June 25, 2010

- À Fleur de Peau - Photos exhibition by Damien Dufresne
 Maquillagination exhibition by Aesthete
 The private museum of Jean-Marie Martin-Hattemberg
 Make Art in Paris... by the students of Art Academies

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June 24, 2010

10:30 - 11:15 am Conference - «Open up new horizons through the comprehensive values offered by the Geka World»

12:00 - 1:00 pm Conference - «Maquillage vs. peau : duo Beauté ? Une approche Médicale» A Healthy Beauty

1:30 - 2:00 pm Conference - «Green Packaging» Leoplast / Topac

2:00 - 3:30 pm Animations - B.Kolormakeup & Skincare, Faber-Castell, Cosfibel, Strand Cosmetics Europe, Rexam

3:00 - 4:30 pm Conference - «Code Couleur» Michel Pastoureau / Philippe Fagot / Claude Vuillermet

4:00 - 5:30 pm Animations -Schwan-Stabilo, HCP Packaging & Anisa International, Jackel, Ileos, Free inspiration

5:30 pm Animation - Hélène Lefur

5:30 pm Press conference

7:15 pm Cocktail (upon invitation)

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June 25, 2010

9:00 am Private Event - Petit-déjeuner du CEW

9:45 am Animation - Max Herlant

10:00 - 10:30 am Conference_ - “Trends forecast 2011/2012” HCT Europe

10:30 am - 12:00 pm Animations – Weckerle, HCT Europe, Oekabeauty, Socoplan, Rexam

10:30 - 12:00 pm Conference- “The colouring substances and make up” Serge Grizzo & Martine Seu Salerno

1:30 pm Auction sale by Blandine Camper & Jean-Marie Martin-Hattemberg

2:00 - 3:30 pm Animations - Topline Products, Aircos, Fiabila, Shya Hsin, Forum Make Up

2:00 - 2:45 pm Conference - «Sleever a new concept for the make up industry» Sleever

3:00 - 4:30 pm Conference - «La saga Make Up For Ever»

4:00 - 5:30 pm Animations - Geka World, Der-Xin, Make Up For Ever Academy