Nearly 100 exhibitors are expected on the 29 and 30 March 2011 at the Shanghai International Convention Center, to attend the fourth edition of Luxe Pack Shanghai, represing a 15% increase on 2010, according to the organisers.
Amongst the confirmed new exhibitors are Fusion Packaging (USA), Fibermark (USA), Korsnas (Sweden), Iggesund (Sweden) alongside French (Seram), Chinese (Best Continental, Gld), and Taiwanese (Cimen Inc) companies.
On this occasion, the exhibitors’ latest innovations will be showcased within the Luxe Pack Innovation Forum. Additionally, some of these innovations enshrine one or more aspect of sustainable development, and these come together in “Luxe pack in green”: solutions for eco-responsible packaging as an answer to the worries shared by manufacturers of luxury goods both in China and worldwide.
Luxe Pack Shanghai will also propose a conference cycle where leading experts
will use the 2 days to reveal their knowledge and thoughts on luxury goods packaging. To name but a few: Florence Bernardin on the health and beauty market, Martine Leherpeur on luxury packaging and Chinese tradition, or Michel Campan on the success of luxury e-commerce.
More over, a symposium will be organised on March 29, from 02.00 p.m. to 07 p.m.00 on the subject: “Understanding China’s legislative approach to reduce excessive packaging.” [1]
Indeed, China has enforced legislation on sustainable packaging, both for reducing packaging and for protecting the consumer.
Initially covering the packaging of alcoholic beverages, bakery products and cosmetics, these regulations:
– limit the number of permitted packaging layers to three
– place restrictions on the amount of headspace which the package must contain
– specify a maximum ratio between the cost of the packaging and the retail product price.
Moderated by Mr. Stuart Hoggard, from PackWebasia.com, in the presence of brands such as Pepsico and Diageo, as well as material suppliers (Iggesund, etc.) and a representative of the Chinese Government, all of who will share their own experience with the attendees.
