Inter Parfums chooses Cosfibel to launch the brand new Burberry make-up range
In the end Cosfibel Group was chosen by Inter Parfums to launch the new Burberry make-up line that will hit store shelves in the second half of 2010.
Axel Marot
Reactivity raises the stakes
This approach has been a year in the making. “We have already worked with Cosfibel, Roskoplast and particularly with Primapack on several projects,” adds Marot.
With 250 skus, this new make-up line in definitely a heavyweight range for Inter Parfums and represents a major step in the company’s development strategy.
100% Sub-contracted
“We have a simple way of working,” explains Marot. “We sub-contract everything for the brands we manage, and this is the case for Burberry make-up line. For formulas and filling we called on Intercos, to which Cosfibel will deliver the different packaging elements. My department (22 people) manages buying, supply, industrial planning, quality, logistics, regulations and packaging development, which Marion Trossat coordinated along with teams at Cosfibel.”




