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Industry buzz

First make-up brushes with Natrafil filaments hit the shelves

Studio Tannaz, a Geneva-based make-up artists school, is launching the very first make-up brushes containing Dupont’s Natrafil filaments.

The brushes using Natrafil generated great enthusiasm within the community of professional make-up artists during the MakeUp in Paris trade show in June 2010, where they were showcased for the first time. According to Dupont, such an enthusiastic response convinced Studio Tannaz to launch a kit of seven brushes called “The Indispensables”.

Julie Charrière, head teacher at the school, has put her expertise to work on the development and choice of the seven most essential brushes. The brushes contain varied percentages of Natrafil to obtain targeted results - transparency or full coverage, precision or shading. The proportion of Natrafil is indicated on each brush to inform the user of the brush specific performance. “The higher the percentage of Natrafil, the better the retention of the formula. Because they don’t absorb liquid like natural hair, brushes made with Natrafil filaments allow for easy and frequent cleaning without altering its softness nor performance,” said the company in a release.

Dupont has developed Natrafil as a reliable alternative to natural hair, while keeping absolute performance, in particular the optimum pick up and distribution of the powder. Based on a patented technology, the filaments enjoy a micro-structured surface that facilitate make-up absorption, as well as tapered tips, of which the first layer has been chemically treated to optimize make-up application.

The filaments conform consistently to specifications, eliminate any risks associated to the use of animal-based materials, and thus provide a reliability guarantee to cosmetic brand owners and brush manufacturers,” explains the company.

In order to help professional make-up artists to share their knowledge, expectations and feedback about brushes made with Natrafil filaments, Dupont has also created the “Make-up Artists Corner” an exchange portal accessible at: www.natrafil.dupont.com

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