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Diptyque dresses up the tube of its new toilet water

For celebrating its fiftieth anniversary this year, the perfume house Diptyque has created a new range of perfumes and home fragrances named 34 Boulevard Saint Germain, as a tribute to the address where the story of Diptyque began.

The making of the new eau de toilette bottle for both the 50 and 100 ml formats, was managed with Aptar beauty + home. The core idea of the project was to evoke the memory of the brand’s emblematic candle wick, which is at the beginnings of its success.

In partnership with a braided sheathing manufacturer, Aptar beauty + home developed, after many long compatibility trials, a two-colour braided over-tube in black and white to cover the diptube in the manner of an oil lamp wick. The diptube was then assembled on the VP4 pump, Aptar beauty + home’s best seller for the perfume industry.

In parallel to this, Aptar beauty + home also came up with a way of optimizing the tightening of the sheath, while keeping the possibility of assembling it on a tube.

The result: an innovative product on the market, which gives a whole new dimension to the diptube that brands were rather hiding rather than highlighting.

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