British pharmacy chain and manufacturer of health and beauty products Alliance Boots is preparing the launch of its ‘Boots Laboratories’ skincare range in Italy and Spain in the coming months. The anti-ageing skincare range is intended to be sold through independent pharmacies on the continent and was launched in France in 2008 and in Portugal in 2009.
For the next step in the brand’s European expansion in Italy, Alliance Boots entered into a partnership with Procter & Gamble leveraging the cosmetics giant’s salesforce capacity and capabilities to distribute and promote the brand to pharmacies.
“Our objective is to expand Boots Laboratories and we are delighted to be working in partnership with P&G,” commented Ornella Barra, Chief Executive of the Pharmaceutical Wholesale Division, Alliance Boots.
