Alain Chevassus: “Creativity is a focal point for Cosfibel”

For Alain Chevassus, Cosfibel’s CEO, innovation, creativity, differentiation, proximity, and customer orientation must be strongly interconnected to address the needs of the cosmetics market. Overview of Cosfibel’s orientations in these fields.

“Everything is intimately linked,” explains Cosfibel’s CEO Alain Chevassus. “Proximity, being customer-oriented, differentiation, creation… Cosfibel specialises on innovative high added-value markets, often events where customers need a global packaging and/or merchandising solutions. We listen closely to our clients’ needs and follow the latest developments on our markets (high added-value consumer goods). Our goal is to become the reference based on three fundamental principles: ‘differentiation’ thanks to a multi-material product strategy, which meets demands in terms of polysensoriality; ‘proximity’ as we are customer-oriented, meaning we are able to respond to both the needs and the ideas of our clients. And last but not least, ‘dependability’ in terms of our industrial and logistical structure, which is a key element to the success and the solidity of the two first principles.”

For Alain Chevassus, the interconnection of materials, production techniques, industrial suppliers and proximity networks is what makes up Cosfibel’s added value. “Considering consumers’ evolving demands and the needs of our direct clients, it’s clear that Cosfibel is - by far - the most adapted answer.”

One million euros per year

Out of the Group’s 230 staff members more than 10 people work in the creative department. “Every year we spend some €50,000 on patent registrations and we can affirm that in terms of creation this commitment represents a total annual budget of more than one million euros,” comments Alain Chevassus.

This creation is naturally “absorbed” in large part by the Secondary Packaging and Promotional activities. “But no confusion!” notes Chevassus, “Primary Packaging is also a source for creativity on the technical level. It’s not enough to make one injected piece or another—you also have to give it the right aspect and the right result…”

Creation: a showcase

As far as creation is concerned, Alain Chevassus provides a clear definition of its scope: “For us, creation is the ability to showcase everything that has inspired us or our clients from the market - things that need to be worked on, transformed, re-transformed or adapted.”

For the head of Cosfibel, this is already and will increasingly be a growth market in the months and years to come.

The variety of materials, diversity of supply sources, flexibility and global industrial interconnection, the number of inspiring elements thanks to an incomparable presence “on the ground”, and a strong creative drive… these are all assets for Cosfibel in an increasingly demanding and faster-paced “game” whose demand for quality and dependability is also growing…

“We’re gaining market share because the market is evolving into a terrain for multi-specialization,” Alain Chevassus concludes.