about Stéphanie Machon
Stéphanie Machon

Consulting agency in Design Global Beauty: creation of concepts, product development, and storytelling for the wellness and beauty industry.

Stéphanie has been working in the cosmetics industry for more than 18 years. Raw material marketing, concept creation, cosmetic product development and manufacturing for brands… she had already acquired an entrepreneur profile when she founded her consulting activity, MAKE IT BLOOM!, in 2010. She now contributes to the creation and development of a multitude of innovation & communication projects for both start-ups and major groups. She supports B-to-B, consumer, or luxury brands with their strategies and operational approaches.

Stéphanie holds a degree in creativity and innovation. Familiar with the whole design process of beauty brands, she shares her design global vision and guarantees a cross-disciplinary coherence in all creation-related fields.

Contact: stephanie.machon@makeitbloom.fr
Tel: +33 (0)1 48 01 03 54
www.makeitbloom.fr

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MakeUp in Los Angeles unveils conference programme

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

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Experts’ views
Trend Alert 2018 - Body is the new Face

Leïla Rochet-Podvin
Trend Alert 2018 - Body is the new Face

A more holistic vision of beauty is emerging from the influence of millennials. A new blend of body positivity, wellness, allure, and, sexiness gives a fresh boost to this forgotten business category i.e. body. Promoting a healthy and fit body has become highly popular on social media as much as portraying a healthy lifestyle. It is (...)

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