about Stéphanie Machon
Stéphanie Machon

Consulting agency in Design Global Beauty: creation of concepts, product development, and storytelling for the wellness and beauty industry.

Stéphanie has been working in the cosmetics industry for more than 18 years. Raw material marketing, concept creation, cosmetic product development and manufacturing for brands… she had already acquired an entrepreneur profile when she founded her consulting activity, MAKE IT BLOOM!, in 2010. She now contributes to the creation and development of a multitude of innovation & communication projects for both start-ups and major groups. She supports B-to-B, consumer, or luxury brands with their strategies and operational approaches.

Stéphanie holds a degree in creativity and innovation. Familiar with the whole design process of beauty brands, she shares her design global vision and guarantees a cross-disciplinary coherence in all creation-related fields.

Contact: stephanie.machon@makeitbloom.fr
Tel: +33 (0)1 48 01 03 54


MakeUp in Shanghai: First edition to open doors on 11-12 April 2018

The first edition of the MakeUp in Shanghai tradeshow will open its doors in less than two months next April 11 and 12. For this premiere Chinese edition, the B2B event dedicated to the make-up industry will be held at the same dates and under the same roof as the Luxe Pack Shanghai show. The organizers bet on the complementarity (...)

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Experts’ views
How the Beauty Tech is revolutionizing the cosmetics industry?

How the Beauty Tech is revolutionizing the cosmetics industry?

Data, social networks, crowdsourcing, e-commerce, platforms, storytelling. The digital redefines the rules of the game in all the sectors and the beauty, inheritor of chemical industry, is no exception. The convergence of technological revolutions is changing the consumers relations with the brands and removing entry barriers for new (...)

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E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
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