Olivier Vérot
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about Olivier Vérot
Olivier Vérot

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. “While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers,” he says.

Web : www.marketingtochina.com

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MakeUp in Los Angeles unveils conference programme

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

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Experts’ views
Trend Alert 2018 - Body is the new Face

Leïla Rochet-Podvin
Trend Alert 2018 - Body is the new Face

A more holistic vision of beauty is emerging from the influence of millennials. A new blend of body positivity, wellness, allure, and, sexiness gives a fresh boost to this forgotten business category i.e. body. Promoting a healthy and fit body has become highly popular on social media as much as portraying a healthy lifestyle. It is (...)

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