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Olivier Vérot

10 key tips for a successful brand launch in China

10 key tips for a successful brand launch in China

China’s massive population and increasing purchasing power put it among the most coveted countries by foreign brands. Here are a few tips...

WeChat and beauty brands in China

WeChat and beauty brands in China

On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...

6 trends from China Beauty Expo 2015

6 trends from China Beauty Expo 2015

China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...

The 7 steps to get into the Chinese cosmetics market

The 7 steps to get into the Chinese cosmetics market

The Chinese cosmetics market is the third in the world with a spending up to $ 26 billion per year. So there are many opportunities in...

The 10 most popular beauty brands on Chinese search engines

The 10 most popular beauty brands on Chinese search engines

Chinese people are fond of the internet and account for half of the netizens worldwide. Being heavily present on the Chinese internet is...

The 5 most important trends of Cosmoprof Asia 2014

The 5 most important trends of Cosmoprof Asia 2014

Cosmoprof Asia is a must go for any professional in the Cosmetics industry in China. This cosmetics trade fair is the meeting point for...

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Olivier Vérot

Marketing in China

Based in China since 2007, Olivier is specialized in the promotion and support of cosmetic and beauty brands in China. "While the Chinese market is attractive because of its size, it is very complicate. Brands must deal with distribution issues, registration formalities, and communication challenges. Above all, they must raise the interest of today’s Chinese consumers," he says.

Web : www.marketingtochina.com

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Innovating in beauty: Core Active Beauty Bases

Innovating in beauty: Core Active Beauty Bases

Expanscience: a committed response to environmental and social concerns

Expanscience: a committed response to environmental and social concerns

FOCUS

First edition of Cosmoprof North America Miami welcomed 19,000 visits

First edition of Cosmoprof North America Miami welcomed 19,000 visits

Cosmoprof North America Miami concluded its inaugural edition with what the organizers described as a “resounding...

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Perfume materials: The Headspace of Togouchi Whisky

Tadaka Kainosho, a professor of organic chemistry, founded Takasago in 1920. Since then, the company has become one of the pioneers in...

Innovating in beauty: Core Active Beauty Bases

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The beauty industry is rapidly evolving, driven by the increasing demands of consumers for efficacy, safety, and respect for the skin...

Beauty Packaging Innovation - February 2024

Beauty Packaging Innovation - February 2024

The latest Luxe Pack and Paris Packaging Week trade shows have once again focused on solutions aimed at reducing the environmental impact...

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