about Marielle Belin
Marielle Belin

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website: www.lamarqueetlamaniere.com

Focus

MakeUp in Seoul to open tomorrow

MakeUp in Seoul 2018 will open its doors at the Conrad Hotel Seoul for its 5th edition on the 25th and 26th of April. The trade show will gather 32 of the main players in the formula, ingredients, accessories and packaging industries. During those two days, visitors will also have the occasion to (...)

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Resynchronizing the skin's well-being clock: the circadian rhythm

Clariant Active Ingredients
Resynchronizing the skin’s well-being clock: the circadian rhythm

In 2017, the Nobel Prize in Physiology or Medicine awarded discoveries on the molecular mechanisms controlling circadian rhythm. The research showcased that living organisms have an internal biological clock helping to anticipate and adapt to the daily rhythm. The body is regulated by a global circadian rhythm, also called a 24-hour (...)

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