about Marielle Belin
Marielle Belin

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website: www.lamarqueetlamaniere.com

Focus

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part (...)

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Experts’ views
Full-Service: mini promotional packs are getting bigger

Candice Jacoud
Full-Service: mini promotional packs are getting bigger

There is a revolution going on in sampling and promotional & travel-size pack solutions. The current challenge is to meet brands’ clearly identified expectations as regards differentiation, ROI measurement of campaigns, and digitalization. Mini-sizes are such growth drivers that Aptar Beauty + Home is taking action with a (...)

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