about Laura Giffard
Laura Giffard

Brand and design expert with a love of food, health and beauty. Laura is one of Parker Williams’ more tenacious and inquisitive bright thinkers, with her expertise spanning strategy, trends and communication ideas.

Laura has worked for clients across B2B and B2C with a potent mix of major brands including Google, The British Heart Foundation, PZ Cussons, L’Oréal, bliss, Modalu, Fiorelli, Bronnley and Original Additions.  She holds an MBA in Entrepreneurship from The University of Liverpool and is bilingual in English and Italian and speaks fluent French, Spanish and Portuguese.

Website: www.parkerwilliams.co.uk

Focus

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part (...)

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Experts’ views
Full-Service: mini promotional packs are getting bigger

Candice Jacoud
Full-Service: mini promotional packs are getting bigger

There is a revolution going on in sampling and promotional & travel-size pack solutions. The current challenge is to meet brands’ clearly identified expectations as regards differentiation, ROI measurement of campaigns, and digitalization. Mini-sizes are such growth drivers that Aptar Beauty + Home is taking action with a (...)

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