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Sandra Maguarian, MakeUp in Seoul Show Manager

South Korea: the new El Dorado for the beauty industry?

When the MakeUp in Seoul show hits South Korea this week, the cosmetics world will descend on the Asian hub, which has become a byword for innovation in the beauty sector. “Korea is the place to be for the makeup industry,” says Show Manager Sandra Maguarian, referring to the growing Western obsession with the Asian destination. “It is (...)

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Advanced Integrative Care. How is beauty connected to the current health revolution?

Pascale Brousse
Advanced Integrative Care. How is beauty connected to the current health revolution?

Health and self-care are becoming priorities worldwide (the “Lifestyle value” is no.1 in China and the key for happiness for 71% of the French, etc.). Within a context of sanitary, food, and multi-source pollution scandals, health has become the Holy Grail. Indeed, it is becoming a new beauty marker (“Beauty is actually wellness, (...)

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