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MakeUp in Seoul 2014

MakeUp in Seoul will award the most innovative products

Exhibitors of the MakeUp in Seoul tradeshow, which will take place on 15-16 April 2015 at the Conrad Hotel in Seoul, accepted the proposition of the organizers to submit their innovations to a jury of experts that will award the best of them. For MakeUp in Seoul, a total of 26 products were presented to the committee of experts of (...)

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How natural looks can invigorate the beauty industry

Maria Fernandez
How natural looks can invigorate the beauty industry

The natural look trend is here to stay and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of every person rather than unify everyone under the same standard. Examples of the high influence of natural looks can be found in the recent campaign from the fashion brand Desigual starring a model with (...)

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