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The next edition of MakeUp in Paris (09-10 June 2016 at the Carrousel du Louvre, in Paris, France) will offer more than three hours of debates on the issues raised by the digitalisation of the points of sales and of relations with consumers.

MakeUp in Paris to focus on digital issues

The next edition of MakeUp in Paris (09-10 June 2016 at the Carrousel du Louvre, in Paris, France) will offer more than three hours of debates on the issues raised by the digitalisation of the points of sales and of relations with consumers (connected shop windows, interactive POS or sales aid tablets, big data, …). These new (...)

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Tokyo, April 2016: When beauty sees life through rose-coloured glasses…

Caroline Moulin
Tokyo, April 2016: When beauty sees life through rose-coloured glasses…

The exact date they would come was announced throughout Japan by the “sakura forecast”. And they finally arrived with a rapturous welcome. Of course, they are the cherry trees in bloom, a pretext for ancestral rituals, but also all kinds of animations. Brands were not left behind, from Kitkat to Starbucks, Martini, or Chivas. And as (...)

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