Yves Rocher recently reopened its prestigious store at 102, Champs-Élysées Avenue, in Paris. The flagship address was entirely refurbished and now displays the new identity of the 50-year-old brand.

Pursuant to the new concept that was launch in 2008, the old store has been replaced by an Atelier de la Cosmétique Végétale, an Atelier of Botanical Beauty.

Yves Rocher carries on its renewal with tenacity, explains Stéphane Bianchi, General director of the Yves Rocher brand. Our goal is not to invent a new brand but to highlight all its richness. To date, more than 220 out of our 1600 points of sale have been upgraded to our colour and identity. Of course, the Atelier of Botanical Beauty on the Champs-Élysées is not exactly like any other: it must comply with all our brand’s requirements, but also meet the expectations of specific customers, more international and seasonal.

The store at the 102 Champs-Élysées will be the only place in France to propose Yves Rocher products that are specifically intended for other markets, such as the AND White line, designed for China and Korea, or the Plaisirs Nature Fraise range, which has been designed for Russia.