Over the past few years, superfruits (açai, blueberry, cranberry, grape, guarana, mango, pomegranate, etc.) have enjoyed an immense success, in the food and beverage industry. They can be found everywhere in the supermarket - in tea, juices, cereals and many more products. “Even though superfruits were almost unknown to the public a few years ago, today they are part of the modern lifestyle of many consumers,” Symrise says in a release.

Capitalizing on this success, Symrise is currently expanding its Actipone line of botanical ingredients by adding superfruits which can be used in all kinds of cosmetic products.

The Actipone Superfruit range includes, among others, goji berries, chokeberries (aronia) pomegranate, blueberries, black currants, camu camu, and cranberries.

“Superfruits’ excellent characteristics and their stunning success in the food and beverage sector are convincing arguments for integrating them into skin and hair care products. Consumers know about superfruits’ positive effects and will also appreciate them in cosmetic products,” says Dr. Joachim Röding, Senior Vice President of Life Essentials and Global Head of Cosmetic Ingredients at Symrise.

Superfruits are reputed to be extremely rich in nutrients and to possess excellent antioxidant effects. They bind free radicals, which helps to prevent premature skin aging.