27 October 2009

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Samples not like the others

During the latest Luxe Pack tradeshow, which was held in Monaco last week (21, 22, and 23 October 2009), samples appeared as the product category showcasing the most remarkable innovations. Illustration with two products launched by Cofatech and Sicophor.

Cofatech and Indigo by Valois: on the go sachet

Indigo by Valois and Cofatech have joined their respective know-how to present Cosm’in, a flat sachet with a resealable and customisable cap. The product is dispensed at the centre of the cap by simply squeezing the sachet. The base of the cap is transparent and allows to see the colour and the quantity of product left.

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Cosm’in is perfectly suitable for cross sampling, mailings or magazine insertion, but also on points of sale. The sachet, which perfectly addresses the needs of travellers, and of those with a lifestyle correlated with a fragmented consumption. Thanks to its size, quality and solidity, it is also a real portable mini packaging, that can be transported and used several consecutive times,” claim the two companies.

Sicofor presents MDS

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As far as its patented dispensing system is concerned, the new MDS could transform the way final consumers are using pumps and products.

For the development and the sale of this product of this product in Europe, Sicofor is partnering with the US company Poly-D, who owns the patent.

The MDS is engineered with only a few parts. First, there is a button that can be customized for size, push pressure and exact amount dosed per full stroke. Then there is the valve that is designed for your specific viscosity and dose. And last, there is the pouch, made from a plastic film that is designated based on the chemistry of the product.

Then, just put the sample in thehand and push. The dose comes out and the package automatically seals up tight. So easy, so neat, so economical.

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