For L’Oreal’s Biotherm Homme, Rexam supplies the complete, formulation protecting, airless package for the new Force Supreme Neutralizer, a daily anti-wrinkle moisturizer for men.

Coty’s Lancaster brand recently introduced two new formulations using the Rexam airless packaging - Lancaster Sun Sport Easy On Gel in SPF20 and Lancaster Sun Men’s Anti-Sunburn Dry Touch Gel SPF30.

The Rexam airless packaging is pre-assembled and shipped as a single pump and tube, for simplified high-speed filling, explains Virginie Lemeunier, Product Manager - Lotion, Rexam Personal Care division.

CTL provides the dispenser tubes for the Biotherm product, while Linhardt is the tube supplier for Lancaster. “We anticipate further use of this airless combination in upscale product launches in segments such as men’s facial care and sun care,” Lemeunier said. “The consumer of prestige brands appreciates the enhanced experience – it is cleaner, easier, with precise dosage, complete evacuation and 360-degree application.”

Decoration options help communicate brand attributes: the Biotherm Homme product is fitted with a metal collar, for a sleek, sophisticated look.

The Lancaster SPF products are designed with the bright colours perfect for outdoor usage.

In both cases, Rexam’s SP343 provides the ultra-smooth application. This pump is engineered to handle viscous creams and is available in a variety of materials for optimal application flexibility.