26 May 2009

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Pfeiffer Beauty presents ModulArt

As well as having all the advantages of a standard, especially competitive advantages, the ModulArt pump stands out thanks to its intelligent locking system, which provides a new, funny way to use products. Actually, it can be used with just one hand. Nothing could be easier than using this product: a quick flick of the wrist is enough to lock and unlock this bottle without needing to use a cap. This type of closing system is not just practical to use. It also seals perfectly, providing the ideal solution to the needs of “mobile” consumers who can take it with them when travelling or on the move without worrying.

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But ModulArt’s advantages don’t stop there”, explains Yannick Brunat, Pfeiffer, “with its 140 µl volume, this pump, with its ideal cosmetic lines, for both men and women alike, guarantees perfect delivery of anti-wrinkle creams, foundation, moisturising creams, baby products and others serums… What’s more, it responds perfectly to the needs of niche brands, notably dermatology brands, as well as retail brands which want to develop quality private label products”.

ModulArt has an attractive, dynamic and contemporary design. Its main asset comes from the way it stands out in lines through the wide range of interplay possible thanks to the colour of its skirt or plunger, which enhance the brand’s codes. As the pump is remarkably-well integrated into the skirt, and the overall product has a special “soft touch” finish, the assembly has a highly aesthetic appearance and its rounded shape means it moulds to many types of bottle.

Jean-Yves Bourgeois

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