Now in its third year, PXA, Perfume Expo America, is expanding to jewellery, accessories, high-end packaging and designers, with the aim to become New York’s all in one event for luxury brands targeting American retailers. In practice, PXA is adding one floor with jewellery, accessory and luxury packaging to the existing beauty showcase.

“In spite of what you hear in the news, things are not quite as bad in the US as they could be. The US has been one of the worst-hit countries during the economic downturn. It entered recession earlier than the rest of the world and has had one of the worst economic plunges. However, there’s reason to believe the worst may be over. As a result retail sales though not considered good, were described as less bad than in previous months and are another sign of movement toward stabilization,” explain the organizers.

PXA will be held on October 4, 5, 6 2010 at the New York Hilton.