Procter & Gamble (P&G) announced that Patrice Louvet, President, Global Prestige, has been appointed President, Global Male Grooming, succeeding Charles V. Bergh who is leaving P&G to pursue his aspiration to be CEO of a major company. In addition, Joanne Crewes, currently Vice President, Global SKII and Female Beauty, Australasian, ASEAN, India, Japan and Korea, has been appointed President, Global Prestige, succeeding Mr. Louvet.

Patrice Louvet, Procter & Gamble

Patrice Louvet and Joanne Crewes will assume their new responsibilities effective July 1, 2011. Charles Bergh will retire from P&G as of September 1, 2011.

"Patrice brings tremendous experience and success into his new Male Grooming role. He has successfully led businesses across all key Beauty categories in both Prestige and Mass channels," said P&G Chairman of the Board, President and Chief Executive Officer Robert A. McDonald. "Joanne is an equally strong leader to succeed Patrice. She, too, has broad and deep Beauty experience. She is a proven business- and brand-builder, having doubled the size of the SKII brand in the last two years. We have the right team in place to continue growing P&G’s Beauty & Grooming business," he added.