Sexy Blacks, the latest addition to Helena Rubinstein’s Lash Queen mascara range is proposed in a delicately finished bottle designed by Alcan Packaging Beauty and codevelopped with Seidel and LP Druck.
The metal and gold mat-capped bottle is first decorated with a black lace flower design thanks to a silkscreening run, followed by black flocking on the lace outline for a raised, velvety feel. The end result is a multisensory pack that mixes the shine of gold and the softness of velvet.
According to Alcan Packaging Beauty, the world leader in beauty packaging (US$ 748 million in sales in 2009), this mascara successfully combines technical illustrates the company’s ability "to mix innovation and high quality production.”
