Make-up in pictures... by Primapack

From the outside, the latest case by Primapack looks like any other... But once opened, it holds a wealth of surprises.

Indeed, it is a magnet case, equipped with a hinged pivot that allows the cover to turn 360° over the base, thus revealing a 2.4-inch LCD screen discretely nestled inside the top.

On one side of the case a tiny USB plug allows images to be perpetually renewed on the screen.

With an internal memory of 290 Ko, up to 20 images can scroll across the screen.

The screen is covered with an acrylic mirror plaque: once the screen is lit, the mirror plaque scrolls the images. When the screen is shut off, it can be used as a mirror to apply one’s favorite eye shadow or lip gloss.

So why not combine pleasure and utility with a make-up lesson in pictures?

Once the formulas are in the case with the right brushes and applicators, the make-up lesson can teach consumers how to apply dark eye shadow at the base of the lashes, the medium-shade at the eyelid’s midway point, and the lightest shade under the brow to get a glamorous look...

Or why not use this visual aid to show off the other items in the same make-up range?

There are myriad ways using this bridge between beauty and technology.

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Key facts and figures

Founded: 2000

2008 turnover: €67 million

Employees in 2009: 220

Subsidiaries with complementary expertise:

INDUSTRY

Through its two subsidiaries, ROSKOPLAST in France and GRUMBE in Spain, COSFIBEL is the European leader in transparent packaging, known for the quality of its luxury cases at ROSKOPLAST and its large series automation at GRUMBE

TEPOR (Fance) is specialized in luxury forming, ranging from wedging to decoration elements

TRADING

PRIMAPACK (France) is in charge of developing primary packaging: lipstick, mascara, make-up cases, fragrance caps and stoppers for spirits.

MANDALAY DESIGN (France) is dedicated to the conception and development of set up boxes and folding boxes, bags, textiles and gifts with a focus on remarkable jewelry.

COSWORLD ASIA (CWA) is in charge of ethical sourcing, commercial negotiations, quality and follow-up of suppliers in Asia.

SHOPLUXE is the entity in charge of developing merchandising solutions for selective retail including: gourmet shops, chocolate boutiques, shoemakers and florists. Shopluxe offers customized packaging development and high-quality personalized items.

The group is CUSTOMER-ORIENTED, and is geographically positioned near its clients thanks to the development of the Urban Network®: Brussels, Paris, Barcelona, Madrid, Valencia, London, Düsseldorf, Sao Paulo, New York, Shanghai, Hong-Kong, Marseille, Moscow and Geneva.

Website www.cosfibelgroup.com

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