Did you know that gloss was invented in 1928 during a film shooting in Hollywood? Did you know that in the aftermath of Second World War the diameter of the lipstick itself, became identical in size to 12.7mm cartridges? Did you know that the colour of lipstick worn by elegant women in Versailles, was an indication of their rank in court?

You will learn about all these facts going through the 200 pages of the soon-to-be-published book, Luxury Lips, written by Jean-Marie Martin-Hattemberg, expert in the 20th century Perfume Industry heritage, the preface of which will be written by Serge Mansau and the editorial coordination will be managed by Anne Camilli.

With a collection of over 400 lipsticks, Jean-Marie Martin-Hattemberg, unveils for us the extremely wealthy life of lipstick, intensively developed and commercialized thanks to the Hollywood stars, during the interwar years. According to Jean-Marie Martin-Hattemberg, “Hollywood being the sounding box, of women’s emancipation and liberalization, lipstick remained one of the most stunning examples”.

Luxury Lips will enchant you with pictures of mythical, strange or rare lipsticks, shaped like matchboxes, or dressed with gold and precious stones, or picturing Marylin Monroe and many others.

From then on, lipstick will keep on developing, transforming and adapting itself as for instance, the market launch of the first lipstick for men created by Jean-Paul Gaultier.

And then there is the "lipstick index": barometer of cosmetics consumption. According to the "lipstick index" the steady increase in sales of lipsticks tends to reveal recession periods.