Juana Moreno, exhibition manager of the World Packaging Exhibition

Premium Beauty News - The first Emballage tradeshow was inaugurated in 1947and for many years now it has been recognised as a must-go-to event. What about the very next edition?

Juana Moreno - Actually Emballage is a world-class event, which is established and recognized as such. Once again, it will be the unavoidable event of the finishing year for the packaging business. One of the reasons for such a success being the show’s ability to respond to new market demands and to focus on innovation.

Emballage 2008 enables visitors to opt for a world-class event covering and segmenting several sectors addressing the needs of the whole spectrum of packaging users and consumers. As usual, the 2008 edition proposes a large variety of sectors and events. Pack Vision, the International Packaging Design Symposium, for instance, will be the opportunity to exchange views on forecasting topics for the packaging business and on the latest innovations in everything related to packaging, from marketing, to technical and financial considerations. It is a real added-value event for all professional visitors that are keen to upgrade their products, to anticipate new trends, and to enter new markets. The Art & Packaging exhibition, for instance, will propose an in-depth look to the close links and multiple influences between art and packaging, and will offer an alternative point of view on the aesthetics in packaging, how it helps generating value, in particular in the beauty and cosmetics industry.

Here are all the reasons why so many operators from the packaging industry once again chose to participate in this year’s edition and let us expect it will be one of the best shows ever.

Premium Beauty News - An entire area of the show is dedicated to the health and beauty business. Including for the machinery and equipment.

Juana Moreno - Our records show that every year, each Emballage edition is hosting almost 13% professionals from the cosmetics, beauty and health sectors, with more than 60% being executive managers.

Once again, from November 17 to 21, the show will match the expectations of these visitors and will offer them unrivalled innovations. To date, exhibiting companies have already registered more than 200 new products.

Emballage 2008 will offer unique opportunities to decode the main trends in the cosmetics, pharmaceuticals and luxury businesses. Among these trends, let’s already mention a kind of “instrumentalization” of the cosmetic science, with the aim to increase cosmetics’ efficacy and usefulness, and also the increasing importance of packaging and aesthetics, and the very important safety issue.

Innovation is illustrated on almost every stand of the show, in which 45% of our exhibitors are offering equipment, packaging, containers or solutions for pharmaceuticals, 42% for cosmetics and 16% for luxury goods. It’s really an opportunity to discover the latest news of these industries.

The show is also an opportunity to optimize one’s benchmark. In my opinion, three halls are unavoidable for a full coverage of the market: Hall 3, with B&L (beverages & liquids) in order to find the packaging solutions for liquid products. Hall 5, where are gathered the equipments for the packaging of health and beauty products. And eventually, Hall 6, which is an area devoted to containers for the health and beauty sectors, including a luxury sub-area to address the specificities of this segment.

Premium Beauty News - The area devoted to the luxury segment was created 15 years ago. How does it evolve?

Juana Moreno - France is the World leader of the luxury industry (haute couture, jewellery, cosmetics…), and packaging will enhance the product. It’s mere logic that the World Packaging Exhibition reflects the importance of the packaging in the luxury segment. From every sides of the World, the main decision makers come to Paris to get inspiration from the French touch. And our show will always support these French best achievements as they are illustrated in the Art & Packaging and the Trends area.

Premium Beauty News - How does a multisectorial show as Emballage does respond to the development of targeted and specialised tradeshows? Will you create additional events and animations within your show?

Juana Moreno - Beyond trends and fashions, Emballage succeeded to preserve its double identity: as a multisectorial show, it provides a panoramic view over all packaging markets; as a well organised show, it provides targeted and in-depth answers to the specific needs of the different actors in the industry.

Specialised areas have been created within the show, in particular entire halls have been devoted to specific sectors, such as B&L. It’s clear than 2010 will see new projects emerging. But the main issue now is the very next opening of the 2008 edition with big news to discover too.