20 October 2009

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Carol Joy: The luxury of beauty

Crafted packaging, precious formulas, exclusive points-of-sale… beauty range Carol Joy, developed by Cosfibel concentrates all facets on high luxury. The result is sublime: a unique beauty collection!

A rechargeable range

To condition its skincare in airless rechargeable bottles, the English brand demanded nothing less than excellence.

The range’s packaging called for a number of complex production phases as well as specific expertise—no moulds here! In order to obtain a heavy piece with sharply defined angles, the PMMA airless case was created. One by one, each piece was machine cut and polished until a perfect crystal effect was obtained.

The cavity in which the airless was slipped was made with the same process; the panel was then lacquered in matte black.

On the bottle’s edge, the brand name was finely laser-engraved then lacquered.

The machine-cut PMMA black cap houses an interior PP cover.

The same solutions were needed for the refills. Thanks to a thin steel plate at the base of the airless and magnets at the base of the case it gently locks into place. With its hot-stamp decorated black lacquer soft-touch finish, the airless blends tactile sensuality and impeccable aesthetics, adding value to the functional aspect and transforming the refill into chic on-the-go packaging.

The result is a luxurious whole, with an elegant design that plays on the contrast between the transparent airless case and the velvety opacity of the refill.

This remarkable feat is the fruit of Cosfibel’s expertise and its primary packaging subsidiary Primapack, which coordinated the various production stages in Korea, Taiwan and China.

Secondary packaging doesn’t fade away

The facial creams and serums for face, hands and hair from Carol Joy’s IV Ever Complex range are made in Switzerland based on a complex of diamond powder, golden millet oil and hibiscus flower.

To present this prestigious line, the brand chose a collection of book-coffrets. A black board coffret encloses a luxurious coffret, also with sharp angles, covered by a sheaf of white paper that opens up like a book to reveal its precious contents. The products come with Carol Joy’s beauty guide, a miniature book in 11 languages, the main thread of the range, printed by Mandalay Design, which also managed the production of the coffret.

Carol Joy cosmetics are sold exclusively in London (Carol Joy Hair Salon & Spa, Chelsea, The Dorchester Hotel Spa), in Monaco (Hôtel Fairmont, Margy’s Monte Carlo at the Métropole) and in Zurich, Swizterland.

JPG - 70.8 kb

Creation and design: ANNA&FRED


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Key facts and figures

Founded: 2000

2008 turnover: €67 million

Employees in 2009: 220

Subsidiaries with complementary expertise:

INDUSTRY

- Through its two subsidiaries, ROSKOPLAST in France and GRUMBE in Spain, COSFIBEL is the European leader in transparent packaging, known for the quality of its luxury cases at ROSKOPLAST and its large series automation at GRUMBE

- TEPOR (Fance) is specialized in luxury forming, ranging from wedging to decoration elements

TRADING

- PRIMAPACK (France) is in charge of developing primary packaging: lipstick, mascara, make-up cases, fragrance caps and stoppers for spirits.

- MANDALAY DESIGN (France) is dedicated to the conception and development of set up boxes and folding boxes, bags, textiles and gifts with a focus on remarkable jewelry.

- COSWORLD ASIA (CWA) is in charge of ethical sourcing, commercial negotiations, quality and follow-up of suppliers in Asia.

- SHOPLUXE is the entity in charge of developing merchandising solutions for selective retail including: gourmet shops, chocolate boutiques, shoemakers and florists. Shopluxe offers customized packaging development and high-quality personalized items.

The group is CUSTOMER-ORIENTED, and is geographically positioned near its clients thanks to the development of the Urban Network®: Brussels, Paris, Barcelona, Madrid, Valencia, London, Düsseldorf, Sao Paulo, New York, Shanghai, Hong-Kong, Marseille, Moscow and Geneva.

Website www.cosfibelgroup.com




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