Natural trend, here too!
According to Alban Muller, today’s make-up products not only colour and make consumers more attractive but they also have expanded their role by offering cosmetic properties (moisturising, anti-ageing, antioxidant, etc.) and, of course, they increasingly bet « on natural values. »
« To match these two key-trends of make-up market, plant extracts are perfect and become the true must-have active ingredients, » says the French supplier.
Transformation upon request
Thanks to a unique technique of adsorption on microporous silica, Alban Muller propose its customers to adapt its liquid cosmetic ingredients to the specific formulation of make-up powders.
“They can thus create their own Ami-caps from one of our numerous Phytamis (more than 160 eco-designed plant extracts) and high-tech actives. The principle is easy: they select an active and our laboratory experts adapt it to create their Ami-caps,” says the company.
When applied on the skin with the powder, the extract is naturally released on contact with the skin through a phenomenon of slow adsorption-desadsorption between molecules with different polarities: water and the extract.
The Ami-caps can be incorporated into any powder formulation, pressed or loose (blush, eye shadow, face powder, bronzer, etc.) and thus make-up powders can claim to have cosmetic activities!
